Many new homeowners just don’t know where to start when it comes to talking to their home builder about sustainability. We’ve put together a quick and easy list of questions to make that conversation easier. 1. Where do you source your materials? A great first question to ask your home builder is where they source […]
After a successful campaign in 2022, FWPA’s The Ultimate Renewable™ 2023 campaign will launch in Canberra Airport on 31st of July and will go live across Australia on 20th August. The imagery in the new television commercial and campaign challenges the current consumer perceptions of forestry, showing harvested and then replanted trees to reinforce The […]
Forest & Wood Products Australia (FWPA) is gearing up to launch the highly anticipated The Ultimate Renewable™ 2023 campaign on a national scale, debuting on August 20th. Following a successful campaign in 2022, this year’s initiative aims to challenge consumer perceptions of the industry through powerful visual storytelling. The campaign’s centrepiece is a compelling television […]
Welcome to the new The Ultimate Renewable™ website. We can’t wait to show you around. This new website and its resources have been carefully designed with our members in mind. The launch of our new website coincides with the launch of the 2023 campaign and is a fantastic resource to help you promote The Ultimate […]
Backed with our research on audience perceptions and their responses to our campaign messaging, the Forest & Wood Products Australia (FWPA) Marketing & Communications team got to work filming our 2023 The Ultimate Renewable™ campaign and TV commerical. We welcomed back our popular brand ambassador, Adam Dovile, at the Valley Reserve Play Space in Mount […]
One of Australia’s best-known environmental groups is recognising the benefits of responsibly sourced wood in the new Make It Wood campaign by Planet Ark. Read the launch announcement below: Wood – A growing answer to climate change Wood has long been seen as an attractive option for buildings, furniture and flooring, but now a new […]
With a big smile and a passion for sustainable building practices, Adam has been guiding and inspiring Australian audiences to build and improve their homes since 2014. “As a builder, I’m passionate about encouraging people to explore the sustainable options in construction,” Adam said. “What’s great to see is the many architects, designers and specifiers already […]
We did the calculation to find out how fast Australia can grow a house. We were recently asked, “how long it would take for Australia’s plantation estate to produce enough structural timber for building an average house frame?” This question aligns perfectly with the recent report on timber usage in residential construction just released by […]
Report shows a quarter of Australians saw The Ultimate Renewable™ campaign highlighting forestry’s sustainability narrative The Ultimate Renewable™ reaches 25% of Australians in new campaign run by Forest & Wood Products Australia (FWPA), which research shows is positively changing public opinions on forestry and wood. A stand-out result from the campaign was that two in three […]
The recently launched campaign by our Program Partners, Timber Framing – The Ultimate Renewable™ aims to promote timber as not only the best structural solution for Australian homes, but as one of the most eco-friendly building materials available.